All topic areas of the VIVANESS Congress

"Natural Beauty" is a global success story. Experts predict that its estimated worldwide sales of approx. $10 billion will double by 2025. The good news for customers is that availability and supply are increasing, but the dynamics in each distribution channel are very different.

What are the challenges of the future to be successful in these growth markets? What is the impact of "Fridays for Future" and the need for more authenticity and mindfulness? Unclear framework conditions and the lack of delineation of naturalness are challenging for market participants. Which beauty trends and developments are decisive and how are markets developing around the world?

The high degree of concentration as well as the digitisation process with its influence on information and purchasing behaviour are challenges for manufacturers as well as retailers. The change in the retail sector requires new thinking and collaborative action between industry and commerce.

What will shopping look like in the future? How can products and experiences be created that offer real added value? Which strategies and concepts are there for mainstream and niche markets? What follows from the growing momentum in e-commerce, for example when newcomers and young emerging brands show how they successfully build their market online and then take the next step into trading?

Natural cosmetics customers are discerning and nowadays have access to a variety of information sources. Mindfulness, individualisation and authenticity are trends that define the entire cosmetics market.
What impact do the selfie cult and Instagram imagery have on our perception and concept of beauty? What does it mean when sustainability also captures the social media world and when influencers suddenly become "Sinfluencers"? What makes Millennials and the YouTube generation tick and what's important? How can products offering genuine value be credibly marketed and how can authentic communication be achieved?

We need your inspiring and trend-setting contributions that show how the industry, especially in small and medium-sized enterprises, can successfully adjust to trends and developments.

"Green" products are flooding the market. Zero waste, slow culture, direct trade, the common good and climate protection are all topics that inspire. What are the innovative approaches for a positive demarcation of natural cosmetics in the cosmetics market, even in the face of numerous initiatives in the cosmetics industry? How can the added value of natural cosmetics be conveyed? What is the significance of R&D? Are there innovations and design-driven sustainable packaging solutions that can meet the requirements?

We need your contributions on innovative branding and persuasive company "stories" that inspire and present solutions in the face of the current challenges.