All topic areas of the VIVANESS Congress

Natural cosmetics have become "covetous". The international natural cosmetics market is facing enormous changes in order to secure its lead. Supply is increasing and at the same time markets are differentiating more than before. There are many new approaches in the international market that are changing the market. There is movement in the mature German market and the dynamics in the individual sales channels are very different. What are the challenges of the future for the global natural cosmetics market in order to be successful in these growth markets? New framework conditions and the unclear delineation of naturalness challenges market participants. Which beauty trends and developments are decisive and how the markets develop in international comparison.

The high degree of concentration as well as the digitization with its influence on information and purchasing behavior demands manufacturers as well as traders. The change in trade requires new thinking and cooperative action between industry and commerce. What does shopping look like in the future, which strategies and concepts are there for specialized shops and what significance will have online trading?

Possible topics include:

• Digitization as an opportunity - new opportunities for customer interaction.
• Product and adventure worlds - creating added value
• Innovative assortments, category management, shop layout, merchandising, convincing best practice examples
• Trade stationary and / or online, what are the challenges
• Concepts for mainstream and niche markets

Natural cosmetics customers are ambitious and today have a variety of information options. Individualization and authenticity are two trends that define the entire cosmetics market. In a world where everything is medial, the concept of beauty is radically changed.
But how is the customer ticking? What determines preferences and purchasing behavior? How to reach and retain the customer? How do social media, influencers, bloggers and co change marketing?
We need your contributions that are inspiring and trend-setting and that show how the industry, especially in small and medium-sized enterprises, can successfully adjust to trends and developments.

Natural cosmetics have long been looking at the content; but ecologically acceptable packaging also plays an equally important role today. "Green" products flood the market. What are the innovative approaches for a positive demarcation of natural cosmetics in the cosmetics market even in the face of numerous initiatives in the cosmetics industry? How can the added value of natural cosmetics be conveyed? What is the significance of R & D? Are there innovations and design-oriented sustainable packaging solutions that can withstand the demands? What are needed are contributions to innovative branding and convincing company "stories" that inspire and present, given the current challenges.