As values shift, value creation shifts! More and more beauty companies are paying attention to their environmental footprint and investing in sustainability. Pressure is being exerted in particular by small start-ups in digital direct sales, which are not infrequently driven by sustainable visions of the future. Will the pace of innovation remain fast?. Whereas previously it was mainly new ingredients and sustainable packaging, CO2 savings along the entire value chain or social aspects, for example, offer the more far-reaching answers with a view to sustainable positioning of brands and companies. It is a matter of rethinking and further developing existing successful concepts. How can natural cosmetics positively and credibly distinguish itself from the numerous "green" initiatives of the cosmetics industry?
#Circular Economy #Social Responsibility #Reuse, Reduce, Recycle #Scaling #R&D #glocalization #logistics #ingredients #organic #new technologies.