As values shift, value creation shifts! More and more beauty companies are paying attention to their environmental footprint and investing in sustainability. Pressure is being exerted in particular by small start-ups in digital direct sales, which are not infrequently driven by sustainable visions of the future. The pace of innovation is accelerating. Whereas previously it was mainly new ingredients and sustainable packaging, aspects such as climate effectiveness and formulations, recycled materials, and refill solutions are providing the broader answers to the question of responsible, sustainable brands and companies. It is a matter of rethinking existing concepts of success, because a positive and credible differentiation from the numerous "green" initiatives of the cosmetics industry is of particular importance for natural cosmetics.
#Circular Economy #Innovations #Reuse, Reduce, Recycle #Scaling #R&D #glocalization #logistics #ingredients #organic #new technologies.