Natural cosmetics customers are ambitious and today have a variety of information options. Individualization and authenticity are two trends that define the entire cosmetics market. In a world where everything is medial, the concept of beauty is radically changed.
But how is the customer ticking? What determines preferences and purchasing behavior? How to reach and retain the customer? How do social media, influencers, bloggers and co change marketing?
We need your contributions that are inspiring and trend-setting and that show how the industry, especially in small and medium-sized enterprises, can successfully adjust to trends and developments.
