All topic areas of the VIVANESS Congress
How is demand for natural cosmetics developing? Will natural cosmetics remain a growth driver for the entire industry even in times of crisis and maintain its central role in the credible orientation of the cosmetics market in terms of sustainability? Does the orientation of beauty companies towards sustainability and the work on the "Green Agenda" continue? What is the natural cosmetics industry doing? What are the promising strategies for developing a compelling positioning in the growing market of sustainable niche brands?
#figures, data, facts #trends #forecasts #market insights #change #inflation #resiliency #what's next?
The way in which customers become aware of products has changed significantly over the years. E-commerce activities and omnichannel strategies are continuously increasing the availability of natural cosmetics on the market. Traditional sales channels are being supplemented by innovative - mostly digital - sales formats and new market players. In the future, it will be a matter of linking the analog world with the numerous digital possibilities: hybrid formats offer potential for unique product and experience worlds. What are the ways in which suppliers of natural cosmetics can benefit from the new opportunities?
#shopping experience #personalization #cooperations #digitalization at the POS #new business models #best practice #services #retail of the future #phygital or #hybrid
How is shopping behavior changing as a result of the high inflation rates that have been in place for months? According to GfK market research, the effects of inflation are particularly evident in everyday products such as food or daily personal care products. In view of the energy crisis and inflation, what remains of the willingness to invest in health and sustainability? Brands and companies face the challenge of combining ethical awareness with safety, effectiveness, authenticity and transparency in order to meet the demands of (price) conscious customers. Creative forms of authentic communication are needed. So how can your own added value and the numerous advantages of the segment be successfully communicated?
#marketing 2.0 #digitization #customer loyalty #target groups #purpose #changed purchasing motives #social media #certifications & seals #commitment #sustainability
As values shift, value creation shifts! More and more beauty companies are paying attention to their environmental footprint and investing in sustainability. Pressure is being exerted in particular by small start-ups in digital direct sales, which are not infrequently driven by sustainable visions of the future. Will the pace of innovation remain fast?. Whereas previously it was mainly new ingredients and sustainable packaging, CO2 savings along the entire value chain or social aspects, for example, offer the more far-reaching answers with a view to sustainable positioning of brands and companies. It is a matter of rethinking and further developing existing successful concepts. How can natural cosmetics positively and credibly distinguish itself from the numerous "green" initiatives of the cosmetics industry?
#Circular Economy #Social Responsibility #Reuse, Reduce, Recycle #Scaling #R&D #glocalization #logistics #ingredients #organic #new technologies.