All topic areas of the VIVANESS Congress

The natural cosmetics market has produced stable growth figures both within and outside of Germany for years now and is seen as driver for the cosmetics market as a whole. But what does it look like in detail? Where are the growth markets and how is the increasing amount of competition in the natural cosmetics sector changing? What trends and developments do the figures really mean? What effects will the framework conditions determined by guidelines, labels, national and European laws, directives and trade agreements have on future market development?

Market experts from both Germany and other countries are invited to submit topic suggestions for the VIVANESS Congress that analyse markets and framework conditions, classify trends and developments, and comment on potential future developments.

With its influence on information and buying behaviour, the digital age is challenging manufacturers and retailers equally. Innovations are important if manufacturers and retailers are to remain attractive to customers and maintain or increase their competitiveness. Here, trade and sales experts are invited to submit topic suggestions for the VIVANESS Congress that discuss ideas, innovative strategies and concepts:

• Impressive innovative product ranges, category management, shop layouts, merchandising and best-practice examples
• What are the challenges of stationary and/or online trading?
• Concepts for mainstream and niche markets.
• Digitalisation at the POS and what that means for staff and customer service training measures.

Successful marketing and communication are customer-oriented. But what makes customers tick? What determines their preferences and buying behaviour, and how are target groups changing? Social media and Digitalisation, bloggers and co., and their influence on consumers’ living environments.

Here, experts are invited to submit topic suggestions for the VIVANESS Congress that highlight what influences people with regard to products or brands and how successful and innovative strategies for communication and marketing can be derived from this. We look forward to receiving suggestions involving presentations and best-practice examples from the international natural cosmetics industry that inspire exhibitors, retailers and specialist buyers.

How can effectiveness, product design and packaging design complement each other to enable products to be positioned successfully in the highly competitive natural cosmetics growth market? Where are the innovations and where is there an extra need for positive differentiation in the market of sustainable products? Contributions providing information on innovative raw material concepts, active substances, effectiveness and compatibility are required here. What strategies are there for securing raw materials in the competitive raw material market and, last but not least, how can sustainable packaging concepts be implemented?

Research and development department representatives and packaging and design experts are invited to submit topic suggestions for the VIVANESS Congress that inform specialist buyers, retailers and exhibitors of the latest design and performance news from around the world.