Press releases about VIVANESS
A princely EUR 13.6bn was spent on beauty and personal care by consumers in Germany in 2015. Estimated figures released by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) headquartered in Frankfurt (D) indicate that the industry’s turnover was EUR 200m (1.6 %) higher in 2016 than in the previous year. The range of organic and natural cosmetics available is largely responsible for this. According to an analysis carried out by the Düsseldorf-based (D) market research institute Information Resources GmbH (IRI), natural cosmetics are still the main growth driver in the cosmetic and personal care segment. This is because products from the “laboratory of nature” meet consumers’ needs for “cocooning” and well-being in our fast-paced day and age, but also for naturalness and sustainability. From 15 to 18 February, the natural cosmetic industry will be coming together at VIVANESS, the International Trade Fair for Natural Personal Care, in Nuremberg. More than 250 manufacturers will be presenting products on the B2B platform.
From 15 to 18 February 2017, what will already be the eleventh edition of VIVANESS, the International Trade Fair for Natural Personal Care, is taking place at the same time as BIOFACH, the World's Leading Trade Fair for Organic Food. Around 250 exhibitors from over 30 countries are once again expected at the exhibition characterised by innovations and achievements in the natural personal care sector. It’s the event’s excellent mix that makes it successful: VIVANESS offers numerous highlights and an enormous range of natural cosmetics, but is also unmissable because it brings together the traditional with the modern and pioneers with newcomers in a unique manner. These present products to industry professionals from all the relevant sales channels, i.e. natural food specialist stores and also retailers such as specialised online stores, chemists, drugstores and perfumeries.
The natural cosmetics industry is booming and has enjoyed continuous growth in popularity across the globe for many years now. The demand for products is high all over the world and the market is characterised by dynamic progress. Every year, the lively and efficient industry presents trends and innovations at VIVANESS, the International Trade Fair for Natural Personal Care, which next takes place from 15 to 18.02.2017 at the Exhibition Centre Nuremberg. Besides the manufacturers’ presentations, there will be numerous other visitor magnets at the event, two of which will be the stage programme VIVANESS on stage and the VIVANESS Congress. Roughly 250 exhibitors from around the world are expected at the trade fair.
In 2016, VIVANESS celebrated its 10th anniversary, impressing with 250 exhibitors as well as a large number of highlights and new additions such as the stage programme “VIVANESS on stage” and the first sponsored pavilion for young innovative companies, which were German “newcomers”.The VIVANESS Congress moved into hall 7A and, together with the BIOFACH congress programme, once again saw roughly 7,000 attend over 100 individual events. One of the visitor magnets of the VIVANESS Congress was the presentation by rheingold salon on customer demands between luxury and naturalness. We spoke to Rainer Pfuhler, a marketing expert and company spokesman for rheingold salon after the exhibition. His advice to the natural and organic cosmetics industry is that “it should have the confidence to put itself in an even stronger and more prominent position, because psychologically it can fulfil several functions at the same time for people”.
BIOFACH, the World's Leading Trade Fair for Organic Food, and the 10th anniversary edition of VIVANESS, the International Trade Fair for Natural and Organic Personal Care, drew 48,533* visitors (2015: 44,624) from 130 countries to Nuremberg from 10 to 13 February this year. A total of 2,575 exhibitors, 250 of whom took part in VIVANESS, presented products and services on a net area of roughly 47,000 m2. The proportion of exhibitors from outside Germany for the two exhibitions was 69 % and, last but not least, there was pleasing news regarding the organic industry’s annual balance: In 2015, German households spent around 11 % more on organic food than in the year before, with sales amounting to over EUR 8bn according to the German Federation of the Organic Food Industry (Bund Ökologische Lebensmittelwirtschaft). At the same time, a general survey conducted by naturkosmetik konzepte, GfK, IRI, IMS Health and BioVista shows that over EUR 1bn were generated by sales in the natural and organic cosmetics market in 2015, 10 % more than in 2014. It is not just in Germany that organic products have become popular, however. Market research company Organic Monitor estimated the value of the global market for organic products at EUR 60bn in 2014.