Press releases about VIVANESS
In 2016, VIVANESS celebrated its 10th anniversary, impressing with 250 exhibitors as well as a large number of highlights and new additions such as the stage programme “VIVANESS on stage” and the first sponsored pavilion for young innovative companies, which were German “newcomers”.The VIVANESS Congress moved into hall 7A and, together with the BIOFACH congress programme, once again saw roughly 7,000 attend over 100 individual events. One of the visitor magnets of the VIVANESS Congress was the presentation by rheingold salon on customer demands between luxury and naturalness. We spoke to Rainer Pfuhler, a marketing expert and company spokesman for rheingold salon after the exhibition. His advice to the natural cosmetics industry is that “it should have the confidence to put itself in an even stronger and more prominent position, because psychologically it can fulfil several functions at the same time for people”.
BIOFACH, the World's Leading Trade Fair for Organic Food, and the 10th anniversary edition of VIVANESS, the International Trade Fair for Natural Personal Care, drew 48,533* visitors (2015: 44,624) from 130 countries to Nuremberg from 10 to 13 February this year. A total of 2,575 exhibitors, 250 of whom took part in VIVANESS, presented products and services on a net area of roughly 47,000 m2. The proportion of exhibitors from outside Germany for the two exhibitions was 69 % and, last but not least, there was pleasing news regarding the organic industry’s annual balance: In 2015, German households spent around 11 % more on organic food than in the year before, with sales amounting to over EUR 8bn according to the German Federation of the Organic Food Industry (Bund Ökologische Lebensmittelwirtschaft). At the same time, a general survey conducted by naturkosmetik konzepte, GfK, IRI, IMS Health and BioVista shows that over EUR 1bn were generated by sales in the natural cosmetics market in 2015, 10 % more than in 2014. It is not just in Germany that organic products have become popular, however. Market research company Organic Monitor estimated the value of the global market for organic products at EUR 60bn in 2014.