Press releases about VIVANESS
The exhibition duo consisting of BIOFACH, the World’s Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care, set a new record in 2017 by welcoming a total of 51,453* trade visitors through their doors.People travelled to Nuremberg for the industry get-togethers from 134 countries this time, were impressed with the range of products offered by the 2,785 exhibitors (259 of these were at VIVANESS) from 88 countries and allowed themselves to be inspired by the country of the year Germany.The organic industry as a whole has continued to progress too: In 2016, German households spent 9.9 % more on organic food and drink than in the year before, with sales amounting to EUR 9.48bn according to the German Federation of the Organic Food Industry (BÖLW). More and more customers are opting for natural cosmetics as well. The results of a joint survey conducted by naturkosmetik konzepte, the Society for Consumer Research (GfK), IRI, IMSHealth and BioVista show that the German natural cosmetics market has a market share of 8.5 % and is worth EUR 1.15bn, meaning it is the strongest natural cosmetics market in Europe.
Trade visitors will once again have the opportunity to discover the latest trends, innovations and market newcomers along with some real inside tips at VIVANESS 2017. This year’s International Trade Fair for Natural Personal Care takes place at the Exhibition Centre Nuremberg for the 11th time from 15 to 18 February. 259 exhibitors from 35 countries will be participating in the natural cosmetics sector’s annual get-together, which is widely viewed as the inspiration provider for the whole of the cosmetics market. Estonia and Croatia will be represented for the first time ever. 66 % of VIVANESS’s exhibitors will be from outside Germany, and the companies will cover a total net area of 5,471 m2. Must-see parts of the trade fair include the Novelty Stand, the pavilion for German newcomers and the special show Breeze, which will consist of young innovative manufacturers based outside Germany. The stage programme VIVANESS on stage takes place for the second time in 2017 and will allow people to examine natural cosmetics very closely. The VIVANESS Congress will provide those who attend with solid, fact-based information on the cosmetics industry. Two of the numerous trends at being highlighted at this year’s VIVANESS include multifunctionality and vegan cosmetics.
From 15 to 18 February 2017, 2,785 exhibitors from 88 countries will be gathering together for BIOFACH, the World's Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care. 70 per cent of the exhibitors will be from outside Germany, and 259 will be from the natural cosmetics sector and appearing at VIVANESS. In eight halls spanning a net area of 47,543 m2, visitors to BIOFACH and VIVANESS, of which over 48,000 are expected, will be treated to a comprehensive range of products that covers every segment of the organic industry. The congresses will be focusing on diversity and responsibility, while Germany will be presenting itself for the 28th edition of country of the year with the motto “Building an organic future”. The trends being concentrated on at BIOFACH are convenience, speciality foods, the exotic taste of coconut, superfoods, free-from products and regionality. Seaweeds will also feature heavily. Two of the numerous trends at VIVANESS include multifunctionality and vegan cosmetics.
A princely EUR 13.6bn was spent on beauty and personal care by consumers in Germany in 2015. Estimated figures released by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) headquartered in Frankfurt (D) indicate that the industry’s turnover was EUR 200m (1.6 %) higher in 2016 than in the previous year. The range of organic and natural cosmetics available is largely responsible for this. According to an analysis carried out by the Düsseldorf-based (D) market research institute Information Resources GmbH (IRI), natural cosmetics are still the main growth driver in the cosmetic and personal care segment. This is because products from the “laboratory of nature” meet consumers’ needs for “cocooning” and well-being in our fast-paced day and age, but also for naturalness and sustainability. From 15 to 18 February, the natural cosmetic industry will be coming together at VIVANESS, the International Trade Fair for Natural Personal Care, in Nuremberg. More than 250 manufacturers will be presenting products on the B2B platform.
In 2016, VIVANESS celebrated its 10th anniversary, impressing with 250 exhibitors as well as a large number of highlights and new additions such as the stage programme “VIVANESS on stage” and the first sponsored pavilion for young innovative companies, which were German “newcomers”.The VIVANESS Congress moved into hall 7A and, together with the BIOFACH congress programme, once again saw roughly 7,000 attend over 100 individual events. One of the visitor magnets of the VIVANESS Congress was the presentation by rheingold salon on customer demands between luxury and naturalness. We spoke to Rainer Pfuhler, a marketing expert and company spokesman for rheingold salon after the exhibition. His advice to the natural and organic cosmetics industry is that “it should have the confidence to put itself in an even stronger and more prominent position, because psychologically it can fulfil several functions at the same time for people”.