VIVANESS – the international trade fair for natural and organic cosmetics

Meeting place of the natural and organic cosmetics sector

The International Trade Fair for Natural and Organic Personal Care, combined with BIOFACH, World´s Leading Trade Fair for Organic Food, is an important business event, an emotional event for the sector, and both a get-together and an opportunity for positioning. Not for nothing is the exhibition duo the annual platform for:

• Network: Nowhere else do all the customers, suppliers, partners and potential new customers meet personally in a comparable way.
• Market: This is where supply meets demand – for both visitors and the exhibiting companies. Manufacturers present their company and products to the whole community and observe and analyse the market and position themselves for the competition at the same time.
• PR: VIVANESS is used for imagebuilding by manufacturers and traders and all the stakeholders involved. With over 400 media representatives from over 20 countries and extensive media reporting, the exhibition duo offers a powerful PR platform.
• Knowledge: The VIVANESS Congress provides extensive information about the natural and organic cosmetics sector. The BIOFACH Congress provides extensive information about the organic sector. Over 5,000 congress participants sourced information at 110 individual events in 2022.
• Politics: Every year, the exhibition duo gathers representatives from politics, associations, NGOs, VIPs and other opinion formers and figures of public interest. Here the organic stakeholders discuss matters concerning the future of the market and use this joint platform for shaping the future.

Success story of VIVANESS

Natural and organic cosmetics have been part of the product spectrum at BIOFACH, World´s Leading Trade Fair for Organic Food, since the exhibition was launched in 1990 by Hagen Sunder, Hubert Rottner and Jürgen Ries. As the range of natural cosmetics grew constantly and the demand also increased, this segment was separated in 2007 and has taken place parallel to BIOFACH ever since as the independent exhibition VIVANESS.

In this period VIVANESS has established itself as the International Trade Fair for Natural and Organic Personal Care.

In 2021, due to the Corona pandemic, the VIVANESS was held completely digitally as the BIOFACH / VIVANESS 2021 eSPECIAL. In 2022 the VIVANESS was held as a one-off Summer Edition.