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15 - 18 February 2022 // Nürnberg, Germany

This is what VIVANESS and BIOFACH 2020 had to offer.

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BIOFACH Congress

Im Bann der Zeichen: Durchsetzungskraft für Bio-Marken durch anziehende semiotische Codes, auch im LEH und Discounter. Vortragssprache Deutsch

Regalstärke und klare Markenbotschaften sind im wachsenden Wettbewerb wichtiger denn je: am POS und an allen digitalen Markenkontaktpunkten. Auch wenn Ihre Marke eine großartige Geschichte hat, bleiben für deren Vermittlung nur Sekunden. Semiotische Codes transportieren die Einzigartigkeit der Marke und verhindern teure Kreativ-Experimente. IDEENHAUS inspiriert durch erfolgreiche Praxisbeispiele.

--- Date: 12.02.2020 Time: 16:00 - 16:45 Location: Room Oslo, NCC Ost


 Sabine Kropf

Sabine Kropf

Managing Director / Ideenhaus GmbH


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