This is what VIVANESS and BIOFACH 2019 had to offer.
How to develop the brand's core and values: What makes organic brands strong?
Organic has arrived in the middle of society and in the centre of conventional commerce. Traditional organic brands compete with the organic mass market (Discount retailer) and must position themselves. Genuine organic is not a label, but an attitude based on personal principles, convictions and a sense of responsibility. How can organic brands compete in the mass market? What makes organic brands strong?
--- Date: 14.02.2019 Time: 15:00 - 15:45 Location: Hall Shanghai, NCC Ost