This is what VIVANESS and BIOFACH 2019 had to offer.
Crisis Communication in Times of Food Scandals
Which strategies do organisations adopt to balance out negative press? How do we prevent one food scandal from being made to seem representative for the whole organic sector, triggering a loss of consumer trust and fuelling an anti-organic rhetoric? Speakers share their experiences of and approaches to negative communication, counteracting generalization and an oversimplification of a complicated topic.
--- Date: 15.02.2019 Time: 12:00 - 13:30 Location: Room Kiew, NCC Ost