Review: This is what BIOFACH and VIVANESS 2017 had to offer.
VIVANESS Novelty Stand
© NürnbergMesse / Heiko Stahl
The natural cosmetics sector has huge potential, and the VIVANESS Novelty Stand in hall 7A stand 7A-655 provides you with an opportunity to discover this potential. Innovative creations and the highlights of current product developments are gathered together here in this exhibition area.
Winter creme, spring fragrance and a light summer make-up – between these classics there’s room for unconventional and creative ideas, for the whole variety of the natural cosmetics product spectrum. With the international competition in the beauty sector, certified natural cosmetics have to keep proving themselves, and they do just that: brands and the trade are going in new directions, are creating trust through transparency and are on the lookout for the fragrances, textures and trends of tomorrow.
From all the novelties presented, trade visitors can choose a favourite product from each category for the Best New Product Award. This enables the exhibitors at VIVANESS to match themselves against the competition and to make their product marketing more dynamic.