Since 2004 ICEA has been checking the compliance of companies with the Humane Cosmetics Standard on behalf of LAV - Anti Vivisection League - (www.lav.it). LAV is the unique Italian association authorized to release the Leaping Bunny logo which increases the value of the products and of the companies that meet the requirements of the standard itself. The Leaping Bunny logo has been created in order to make companies more aware of the theme and to
involve them in the sector. It has to be affixed on the packaging of cosmetics to indicate a “cruelty-free” policy and the purpose of "Stop Animal Testing".
The Humane Cosmetics Standard sets the criteria to avoid the increase of animal experimentation for cosmetics and is finalized by the most important associations for Animal Rights in the world, guided by the European Coalition against vivisection (ECEAE).