Antica Erboristeria, founded in Rome in 1960, is a company specialized in hair colouring and haircare products enriched with organic certified herbal extracts.
Herbatint, its leading brand, is available in over 40 countries and is sold through Health Food Stores, Pharmacies, Natural Product and Herbalist shops. All products are cruelty-free and vegan and have a gentle and balanced formulas.
Since its foundation the company manages a fully integrated process from R&D to production and marketing.
First haircolouring company B Corp certified, Antica believes in a sustainable driven development. The company headquarter is LEED certified, complying with the highest standards of energy efficiency, and it committed to be carbon neutral by 2030, 20 years before the date fixed by the Paris Agreement.
This year at Vivaness, the company launch Vegetal Color, the new 100% organic herbal color and care range, which combines high quality raw material , expertise and ethical attitude for people and planet.