In 2013, the two founders of the company, eco-minded entrepreneurs and father at the same time, didn’t found on the market ecological nappies matching all parent’s requirements: leak-proof effectiveness, highly ecological composition, affordable price. Based on this observation, they launched Tidoo, which distinguishes itself by respect for these three fundamental pillars. Today, Tidoo is the absolute eco-friendly nappies leading brand in France (a market share of 93% in the natural health stores trade channel in 2018). Now, complementary organic certified personal baby care items (leading brand in France as well in 2018) complete the collection of newborn and young children nappies, training pants and swimmers. All our products are Made in France, five were again recently awarded Best Organic Products of the year 2019.