Indus Valley 100% Botanical 100% Organic Hair Colour uses 100% pure, premium certified organic herbs. It has a soft and gentle conditioning effect and other scalp + hair caring effects. Available in 12 vibrant colours. It balances the looks, colour and health of the hair. It is free from harmful chemicals like PPD, Peroxides, Ammonia, Heavy metals and parabens. 100% Botanical hair colour doesn't use chemicals even for the purpose of preservation. It is guaranteed 100% natural product. It does not penetrate into the hair shafts, but coat the outside of each hair shaft with a protective and volumizing layer. It's a great product for the people who wish are allergenic to chemical dyes.