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12 - 15 February 2020 // Nuremberg, Germany

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Exhibitors & Products VIVANESS 2020
Zoom product LOGO_Demeter labelling Standards

Demeter labelling Standards

LOGO_Demeter labelling Standards

Demeter labelling Standards

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The owner of a registered trademark is legally required to protect that trademark from misuse. The ownership of the various Biodynamic trademarks world-wide (the “flower”, the stylised form of the word Demeter, and the new Demeter trademark logo) currently lies either with the individual national owners or with the  common international body, the IBDA. The aim is to transfer all ownership to the IBDA in time. The owner is required to protect the trademark, but can entrust other organisations with this task via a trust deed agreement.

The Demeter trademark may only be used by enterprises and businesses which have a valid contract with the authorised organisation, or a valid agreement covering membership rights to use the trademark (e.g. producers in a regional working group).

The use of the Biodynamic name on products, or material relating to products that is not linked to one of the above mentioned trademark forms is not allowed.

Every use of the word Demeter, and/or one or more of the registered Demeter trademarks in any form, is seen as usage of the trademark. It is also considered use if the impression has been created in the public domain (i.e. in the eyes of consumers) that the products are Demeter.

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