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Das Demeter Journal begeistert seit 10 Jahren für einen gesunden Lebensstil – mit Demeter Produkten, dem Diskurs über gesellschaftliche Themen im Bereich Nachhaltigkeit und mit Einblicken in die biodynamische Landwirtschaft. Damit ist es das wichtigste Mittel des Demeter-Verbandes, um Verbraucher*innen direkt anzusprechen. Die Kundenzeitschrift erscheint vierteljährlich in einer Mindestauflage von 285 000 Stück. Das Demeter Journal steht exklusiv dem Naturkost-Fachhandel und unseren Direktvermarktern zur Verfügung und liegt an knapp 2.000 Verkaufsstellen kostenlos aus. Das Demeter Journal wird vor allem von Bio-Kund*innen gelesen, die mehr als „nur“ Bio suchen und denen Qualität, alternative Ansätze und Nachhaltigkeit in ihrem Leben wichtig sind. Diese Zielgruppe schätzt das Demeter Journal als wichtige Informationsquelle.
Demeter stands for products that originate from Biodynamic agriculture. This, the oldest branch of organic farming, goes back to an impulse from Rudolf Steiner who at the beginning of the 20th century founded it along with the Waldorf education system and anthroposophical medicine.
The pioneers in organics have succeeded in further developing Demeter into a modern agricultural method that has prospects for the future. As a result Biodynamics is accepted as the most sustainable form of land use. It ensures that the humus layer grows continuously – a fact that has been scientifically substantiated by research trials spanning over 20 years in which the differences between conventional, organic and Biodynamic plots have been studied. This is of particular importance when climate change is considered because large amounts of carbon dioxide are bound in humus and this works actively against the greenhouse effect.
Through the use of subtly active farm-made preparations from manure, medicinal plants and minerals, soil fertility on the Biodynamic farm is promoted in a sustainable fashion, and the characteristic taste and aroma of the food so produced is enhanced. The product spectrum ranges from antipasti to baby food, from wine to rusks, from Demeter cotton to cosmetics.
With an unparalleled Co-brand strategy, Demeter guarantees Biodynamic quality to the consumer and the processor through his name vouches for conscientious care in processing.
In Germany there are about 1400 farmers with over 66,000 hectares of land in Biodynamic production. Demeter e. V. has some 330 Demeter processors and producers as members as well as contracts with wholesalers in the health/whole food industry.
Demeter is internationally present as an organic trademark on all continents. From Argentina to Hungary, in over 50 countries with some 4,500 farmers on 142,000 hectares of land, the Biodynamic method is used and certified to the strict Demeter standards. World wide the turnover of Demeter products is estimated to be of the order of 220 million Euro.