Since 1975, when Alara started, we have strived to produce delicious, nutritious and sustainable breakfast cereals for people to enjoy. Over the years we have achieved many 'firsts' including, the first cereal manufacturer to be certified Organic, Gluten-Free and Fairtrade by The Soil Association, Coeliac Society and Fairtrade Foundation, respectively. We are also the UK's first zero waste food manufacturer and many believe Alara to be the most sustainable food manufacturer on earth. We are now on a mission to inspire people to choose delicious and sustainable foods, which is reflected in our rebranded image. Our beautiful new look packs now contain a pioneering home compostable inner bag. This is an innovation that enhances our new delicious and sustainable branding.