BIORGANICLIFESTYLE.EU - EUROPEAN ORGANIC PARTNERS AND STICHTING BIONEXT

"BIOrganicLifestyle.EU" is a promotional project financed by the European Commission, proposed by the most representative organic Italian and Dutch agri-food sector bodies. The project is aimed to strengthen the consideration of the European organic agri-food sector in three internal markets (Germany, Italy and France) and to increase the share and consumption of organic products on the European internal market, highlighting its specific characteristics.
The selected target markets show great commercial potential (both in terms of volume and value), especially on the basis of the growing interest in products supported by the European organic logo, including above all extra virgin olive oil, wine, cereals, fruits and vegetables.
The objective is to educate Italian, French and German consumers on the organic European production to increase the perceived value of European organic products.
The proposing organizations of the Project are EOP - European Organic Partners (Italy) and Stichting BioNext (The Netherlands): their collaboration helps to increase the added value of the entire project.
European Organic Partners and BioNext share the same vision on European organic production methods and they want to emphasize the quality and rigor of production standards.
The activities propose an "organic" and unique message addressed to different target groups (consumers, traders and influencers) to ensure detailed and clear information on organic foods and their positive effects on lifestyle and diet. During a three-year period, the program will promote different biological products through direct contact activities defined on the basis of the characteristics of the target groups.
"Think organic" must be the new lifestyle of the European consumer.