Beetroot can form a better, more important and more valuable part of our diet and therefore also the Fruit and Vegetable category. We can realize this mission by linking growing, processing, product development and marketing of beetroot from a category approach.
With Love Beets as a brand, we take a fresh look at the traditional vegetable and show beet lovers and newbies alike that beetroot is a fun and very versatile home-grown superfood that is anything but boring.
Our product portfolio includes vacuum cooked beets as well as marinated baby beets and beetroot wedges in the flavours Balsamic, Mild Vinegar, Honey & Ginger and Cinnamon & Nutmeg. All our products are 100% natural, organic, ready-to-eat and without refined sugar - simply delicious beetroot, which does not only taste great as a snack, but also in salads, as a side dish or as a topping on burgers or pizza.
In the form of many new recipe suggestions, the creation of a digital world around beets and interesting facts about its nutritional benefits and origin, we inspire consumers to add some colour to their dishes by using beets.