Le Guérandais is known for its cooperative spirit, conveyed on a daily basis by mutual help, collective harvesting and the transmission of know-how dating back two thousand years.
Le Guérandais is a brand boosted by a company that acts in harmony with its bountiful environment. Its many innovations have breathed a touch of modernity into products created through artisanal and ancestral know-how. In practice, the company has succeeded in perfectly matching its customers' expectations, distributors' requirements and producers' needs.
Le Guérandais is first and foremost the story of men and women deeply attached to their land and trade. In the 80s, passionate salt marsh workers chose to counter the threats their activity was facing, and collectively succeeded in hoisting Guérande salt to its leading position in French salt production.