Naturland Fair combines organic agriculture, social responsibility and fair trade, both locally and globally
Fair trade is an important step towards increasing growers’ autonomy. Naturland Fair adds the organic component to this economic aspect of sustainability. At local, national and international levels, the Naturland association campaigns for organic farmers, wherever they are in the world, to have a future. This is only possible if they can live by what they grow. Fair prices, reliable trading relationships and social responsibility are the cornerstones of this policy. They are the mainstay of certification to the Naturland Fair standards, which for five years now has provided businesses with a visible symbol of their commitment to a spirit of co-operation with their partners in their economic relationships and in society in general.
The wide variety of products, ranging from milk and bread to olives and spices, besides the typical fair trade products such as coffee and chocolate, illustrates the global scope of certification to Naturland Fair standards.
Naturland Fair partners pay the growers fair prices, maintain reliable trading relationships and accept social responsibility. The local acquisition of raw goods and social commitment strengthen public welfare.
Recently Stiftung Warentest, an independent German consumer organisation, confirmed that only a combination of organic and fair trade is truly sustainable (05/2016). In a comparison of six different certification logos, the testers came to a clear conclusion: “The Naturland Fair label sets the highest standards”.