In the summer of 1995 two colleagues, Ton de Haan and Thijs Schuurman, decided to begin operations in the snacks segment of the organic-food market. At the time the products available to consumers were above all very healthy; however, they were not always very appetizing. They drew up a list of products regularly bought in the supermarkets by large numbers of consumers. Next, they selected a number of products for a full analysis. This was followed by a review of each product to determine whether organic alternatives were available. All ingredients were replaced by organic alternatives, and trial production runs were carried out. Following the trial production and comprehensive tasting of the products by their friends and acquaintances Ton and Thijs were ready to start production - and gradually develop a genuine Bonvita product range.