Ensure: Build positive image and trust in Thai products and services to be well-known and internationally accepted
• Promote branding and innovation Entrepreneurs build product and service brands to transform Thailand into a more creative economy-Creative Thailand
• Heart-made quality Encourage entrepreneurs to deliver ‘heart-made’ quality products with social and environmental benefit communicated through the T mark campaign which will make Thai products and services more recognized in the market. The more value the T mark creates, the more the products and services referred to it are to be bought. This particularly applies to the products with global potential, namely food, gems and jewelry, and fashion. Thailand’s image for being an internationally accepted trading partner is also to be enhanced.