GREEN BRANDS is an international brand-marketing organization dedicated to the promotion of environmental sustainability.
In cooperation with ecologically like-minded organisations GREEN BRANDS awards the GREEN BRANDS SEAL to companies, products, service providers, food and individuals that are the embodiment of climate protection and an environmentally sustainable future.
Awarded REEN BRANDS are brands that have been honored with the GREEN BRANDS SEAL which make a major contribution to the environment. They have either made good on their promise of sustainability, or they have realized the need to explore new paths with regard to environmental and sustainable corporate management.
GREEN BRANDS behave environmentally friendly, they take action towards the conservation of natural resources, and they commit themselves, whole-heartedly, to the preservation and balance of nature.
The GREEN BRANDS organisation has developed a worldwide unique 3-step process to become a GREEN BRAND and subsequently be rewarded the quality seal:
Brands are nominated through market research, by NGOs, stakeholders, media partners, jurors and and by other brands that have already been awarded the GREEN BRANDS seal.
It doesn’t matter : whether small businesses or global players r which line of business: The fact that counts at GREEN BRANDS is ecological sustainability.
The next step is the validation:
An extensive criteria catalogue helps the GREEN BRANDS organisation to locate brands on the so called “GREEN BRANDS Index”.
Independent experts from Vienna (Austria) then verify and evaluate the brands in a transparent process.
Good to know: The criteria catalogue has been developed by an academic institute for sustainability (SERI, Vienna, Austria) and is open to the public on the GREEN BRANDS website.
If the result of the validation is positive, the members of the national jury make their final decision.
Only those who verifiably practice ecological sustainability will be awarded the GREEN BRAND quality seal for a period of two years.
Benefits for awarded GREEN BRANDS
The GREEN BRANDS SEAL is the official representation of an honored brand’s proven dedication to ecological sustainability.
Only honored brands, those companies that have successfully passed our meticulous and extensive validation process, will receive the GREEN BRANDS SEAL. The SEAL is valid for two years.
Each honored brand receives an official certificate confirming that they have been awarded with the GREEN BRANDS SEAL. The certificate grants recipients the right to use the SEAL for the duration of two years.
Upon completion of the two-year validation process, all honored brands will be featured in an exclusive GREEN BRANDS book.
The GREEN BRANDS book is sold through book stores, environmental associations, media partners, and directly through the GREEN BRANDS website. In addition, the book will be sent to market-research organizations, press agencies, chambers of commerce, ministries, universities, libraries, and selected managers of marketing and advertising agencies completely free of charge.
The culmination of our two-year validation process is the TRIBUTE EVENT. At the event representatives of the honored brands are brought up on stage and presented with the GREEN BRANDS Trophy. In addition, GREEN BRANDS will hand out “Personality of the Year” awards for each respective country.
Participation and/or inclusion in all media activities (Print/TV/Internet);
Publication and presentation through media partners with advertisements as well as own supplements and reports
Since 2011 GREEN BRANDS has awarded more than 180 brands in Austria, Germany, Czech Republic, Hungary and Switzerland!
The GREEN BRANDS process and quality seal is protected in more than 38 countries around the world and is active in Austria, Germany, Switzerland, Hungary, Slovakia and Czech Republic.
More countries in preparation.