Smart Organic

Smart Organic offers a wide and diverse assortment of organic snacks, superfoods and commodities with clear focus - innovative products that have additional health benefits. With a current reach of 50+ markets worldwide, our growth is driven by the aspiration to transform the food industry into a more sustainable, socially-responsible and inspiring business. We strive to achieve this by:

•     educating consumers
•     offering healthy alternatives - compromise-free products
•     impacting category after category

We started the raw bar brand Roobar in 2013, which became one of thе best selling organic raw bars in Europe. In 2016 we launched Kookie Cat - our vegan and gluten free cookie that turned out to be a category defining product. In 2017 Smart Organic started yet another brand - Bett’r. Bett’r offers healthy snacking alternatives in different categories. Its’ portfolio gets richer by the year with each year as we strive to offer the very best of quality at a reasonable price.

In 2019 we are further developing our assortment with new fascinating snacking products - protein cookies, granola with low sugar content, gluten free crackers and nori chips.