Fresh smoothies are healthy, delicious and rich in vitamins and minerals. However, the preparation - from researching recipes, to buying and cutting ingredients - is time consuming. Bottled smoothies on the other hand are usually filled long before consumption and through the preservation process many of the valuable ingredients are lost. The start-up Wholey solves this dilemma with a completely new and holistic approach. Wholey sells delicious organic smoothies in prefabricated and well-balanced recipes. What makes it special is that all fruit and vegetable ingredients, are organic or even possess Demeter quality. They are harvested immediately after reaching the ideal level of ripeness and are immediately flash frozen. This process conserves a big part of the contained vitamins and nutrients. Depending on the recipe, grasses, herbs, nuts, and superfoods are added. All recipes are well-matched so that no juice needs to be added.
The smoothie cups simply have to be filled with fresh water and can be enjoyed after blending the ingredients for only sixty seconds. This is convenient for conscious consumers who do not want to give up their healthy diet in stressful times but also for cafés that are able to reduce the preparation effort of smoothies to a minimum. The current assortment of 9 smoothies, including six smoothies and three vegan nomilkshakes, are available in more and more gastronomy and can also be ordered online through the Wholey online store.