Hakuma isn't merely a drink. Hakuma is the idea of being better than ever imagined. We pursuit to be more sustainable than society could have ever expected. It's all about believing in something, even when the world around you thinks you're crazy.
Perhaps you have to be a little crazy if you invest all your money, time and future in a drink. So far being different certainly hasn't been a disadvantage for the three guys behind Hakuma. On the contrary, in an attempt to create something new these guys came up with the Hakuma recipe in the first place.
One day Christian was strolling through the Vienna Naschmarkt (street market) when he suddenly found himself in a matcha store. Surrounded by an overkill of green drinks, he first found himself overwhelmed. Of course, he tried one of the drinks and low and behold – the idea of Hakuma was born.
It did not take long until long-time friends Max and Sebastian were on board. Ok, at least on the flight to Japan. This was the beginning of a long journey. Creating, searching, despairing, and finally successfully ending a tour de force, in which a year passed by as if it were only one day.