We are goodforgrowth. With our colourful brands we put the fun in healthy so kids eat better.
In the words of co-founder Natacha Neumann “We are on a mission to improve the eating habits of future generations”. A mission, which Alexander and Natacha Neumann, with their team of 70 employees, have been driving since 2010. After years of working as managers in the food industry, they decided against climbing the corporate ladder. Instead, they chose to realize their dream by starting a sustainable and value-driven company. This was the moment that the Freche Freunde were born. The company quickly grew to become a leader in the German children´s snack industry, and in 2016 a sister brand, destined for international markets, was founded under the name of Googly Fruit. Freche Freunde and Googly Fruit stand for yummy snacks for on-the-go that introduce kids to a lifelong friendship with fruit and veg.
But that’s not all. In 2016 the young Berlin start-up introduced another new brand – Helden. With Helden the young team wants to show school kids that cool snacks do not have to be junk drenched in sugar, salt or additives. From Crunchy Tomato & Curry and Chocolate Muesli Snacks to Banana & Almond Fruit Bars, there is a perfect snack for every hero. Produced in the heart of Bavaria, the snacks are 100 organic and contain no processed sugars. With Organic Heroes the team around Alex and Natacha Neumann just launched the English equivalent to Helden, a courageous brand ready to hit the international market.