We develop organic standards and promote the KRAV-label.
The KRAV-label is well-known among Swedish consumers. The aided awareness is 98 percent!
KRAVs vision is: All production of food is economically, organically and socially sustainable and meet the needs of the present without compromising the ability of future generations to meet their own needs.
The KRAV-label stands for:
- Sound, natural environment
- Solid care for animals
- Good health
- Social responsibility
KRAV is organised as an incorporated association. Around 7 000 companies are certified according to KRAV´s Standards. At present there are more than 8 300 KRAV-certified products.