Roo Brands is a leader in the production of bio raw bars for the European market. The company produces the Roobar brand – a series of energy bars. All Roobars are raw, vegan, and organic, with no added sugar or artificial sweeteners. Each one of them contains 4 to 5 ingredients only for the optimal combination of energy sources that will keep you going through your everyday challenges. The 14 bars of the brand and the 3 special protein bars are all based on dates and specific combination of different dried fruits and nuts. The company also produces the brands Kookie Cat – vegan organic gluten-free cookie – and the Roobiotic energy balls. This year Roobar launched 2 brand new products – Rookies (new vegan cookies in 4 different tastes) and Brownie Balls (fruit & nut snack with choc-chip in 2 different tastes).
Roo Brands sells in 52 countries on 5 continents and it's the market leader in the organic raw food bar category in Europe, with close to 1 million bars sold monthly.