15 - 18 February 2017 // Nuremberg, Germany

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Zoom product LOGO_Beginnerss Matcha Izumi

Beginnerss Matcha Izumi

LOGO_Beginnerss Matcha Izumi

Beginnerss Matcha Izumi

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Matcha for Beginners Izumi

AIYA – THE TEA Matcha Tea for Beginners Izumi is the perfect tea for anyone wanting to try matcha for the first time. Like all products from AIYA – THE TEA, it is organically produced. It is the ideal tea for getting to know the world of matcha, before moving on to the higher quality varieties. Beginners’ matcha is also ideal for use in cooking (discover our matcha recipes), as a vegan matcha drink with milk or soya milk, such as matcha latte. It is also surprisingly good as an ingredient in desserts.

Izumi has a stronger and slightly bitterer taste compared to higher quality matchas. The name “Izumi” means “spring”. Discover the benefits of this matcha as the source of your extra daily dose of energy – starting out with this tea opens the door to the wide world of matcha teas.

Order a tin of Matcha for Beginners Izumi and take your time to enjoy this creamy indulgence. We offer you this matcha beginners’ product in 30- and 80-gram quantities.


To prepare Matcha for Beginners Izumi, boil fresh and preferably soft water. Let the water cool to 80°C (for example, by pouring the water back and forth between cups three times or by opening the kettle and waiting 10 minutes). Place 1 gram of Izumi matcha (two bamboo scoops or half a tea spoon) in a matcha bowl. Whisk the matcha for about 15 seconds until frothy using the bamboo whisk. Find out more about how to prepare matcha here.

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