SoulTree is the result of a journey that began in 2002. A journey deep into the Himalayas where we discovered communities still living in communion with nature using its goodness and giving back to it in equal measure. This harmonious give and take had an honesty we never quite found in the cities. Natural products that truly benefited people —from those who cultivated and collected ingredients for the products to people who used the products—and the environment were scarce, and the few that promised this benefit didn’t always deliver the goods.
We hope to change this. Everything we do—from ensuring that no plant is ever plucked clean of flowers or fruits, to insisting that farmers are given fair prices for the ingredients we source from, to banishing harmful chemicals from our products—is built on respect for nature and for people. On this you have our word as well as certifications from regulatory authorities (BDIH Germany certifies all our products as Natural) earned over the years.
SoulTree is the only Indian brand to offer certified-natural personal care and beauty products. All our
products use authentic Ayurvedic recipes and honestly sourced natural, organic ingredients that do no harm, only good.Our products carry a triple seal of Truth–Ayurvedic, Organic and Ethical. For us, truth is the route to
beauty. We discovered this on our travels in the Himalayas, and from our grounding in the ancient Indian texts and The Earth Charter–a celebrated guide to making life and business just and sustainable.It matters to us how we impact the world we live in. That’s what makes us extremely judicious in creating and delivering our products. To this end, we make many little and big efforts. Like picking organic ingredients and processing
them in true Ayurvedic tradition; Honouring every transaction and professional relationship;Setting up water harvesting projects for dry land farmers; Getting our products certified ‘Natural’by BDIH, Germany; Never testing on animals.