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The Swedish pavilion is an annual tradition at BIOFACH, showcasing Swedish high quality organic manufacturers and suppliers. This year is the first time that we gather the Swedish companies under the Try Swedish! brand at Biofach. Try Swedish! is an open invitation from the country of Sweden to taste and explore the world of our food and drink culture. The Try Swedish! brand is owned by Business Sweden, the Swedish Trade and Invest Council.
At the Swedish pavilion this year, Try Swedish is launching a new concept called Beyond Organic.
Everything that Sweden stands for is concentrated right down to the first bite – a bite with an even more delicious aftertaste. We are not content with simply qualifying in the current prevailing standards, we’d rather set newer, even higher demands on what we are producing and handling. We want the good to be better, the healthy healthier and the organic even more organic – not just for our own sakes, but also for the animals and our environment.
How do we achieve this? We call it Beyond Organic.
The Swedish pavilion is arranged by Trade Fair Agency, the official representative of Nürnberg Messe in Sweden in cooperation with Business Sweden and promoted under the concept brand Try Swedish.
Sweden has for a long time been a pioneer of the global organic movement and pushed the boundaries for good food. Sweden is well-known for its integrated work in sustainability and constant innovation in refinement and handling processes, resulting in cutting-edge products. Sweden is also home to many global industrial leaders, many of which are at the forefront of how to sustainably produce food in an ethically justifiable way.
There is an ever-growing high demand for Swedish innovative organic food products. Sweden as a food nation has worked for a long time to establish a reliable reputation for our safe and exceedingly tasty products. The purity of Swedish organic food is one of the most differentiating values.
Visit the Try Swedish pavilion at BIOFACH to get to know the various Swedish innovative and creative producers and suppliers on display and discover the fine quality of Swedish organic products that goes Beyond Organic.
Have a taste of innovation! Try Swedish!
Business Sweden, The Swedish Trade & Invest Council
SE-101 24 Stockholm
Phone: +46 (0)8 588 660 00 http://www.tryswedish.com
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