Art of raw d.o.o. was founded in late 2013. by two long-term health and nutrition aficionados, Darko Jurić and Igor Drašković. Each of them had their own path that led them to raw foods and after meeting each other and playing with the idea for a while, they decided to start a company to promote healthy lifestyle by developing and commercializing raw food products for the wide consumer market. Darko has a rich experince in restaurant business and nutrition, both in USA and Europe and Igor has more almost two decades of entrepreneurial experience.
After testing several different products with consumers, the first commercial success was kale chips in mid 2014. The new tastes are being developed and the product line is being extended as the company wants to focus on few exceptional products with high growth potential in the broader market, instead of offering many mediocre products to niche "raw food" market.
Art of raw team also offers its expertise to other organisations that need assistance in developing their own products that fall under "raw food" category and is open for licensing deals and other types of cooperation that furthers our mission:
Our mission is to make nutritionally dense plant food tasty and available to everyone in its most natural form.